The Journey Begins

Max grew up on the Gold Coast, where the ocean, rivers, and creeks are part of everyday life.

From the age of three, he was already holding a fishing rod. What started as simple trips to the water quickly became something much bigger. Early mornings before the sun came up, afternoons casting from jetties, and weekends exploring new spots along the coast.

Fishing wasn't just something Max did — it became part of who he was.

As he got older, his passion for fishing kept growing. He spent countless hours learning the water, trying new lures, and figuring out what worked and what didn't. Every trip was an adventure, and every cast held the possibility of that one perfect moment anglers chase.

The moment when the rod loads up…
The line goes tight…

Experience & Achievements

11+

Years Experience

30+

Species Caught

100+

Fishing Locations

The Flatline Story

Max had a lifelong passion for fishing, but he noticed something missing in the fishing world — a brand that truly spoke to young people who were just as keen on the sport as he was.

Too often, fishing felt like it belonged to an older generation. The gear, the marketing, the culture — it didn't resonate with the younger crowd who were out there chasing fish with the same energy and excitement. Max wanted to change that.

That's why he created Flatline Fishing — a brand built by a young angler, for young anglers. A brand that understands what it's like to stay up late researching techniques, to get up before dawn for that perfect fishing session, and to share every catch on social media with mates who get just as hyped.

Flatline Fishing is about more than just selling gear. It's about creating a community where young people can connect over their love of fishing, learn from real experiences, and represent a brand that actually understands them. Whether you're fishing from the shore, hitting the rivers, or going offshore, Flatline is here to support your journey.

This is fishing for the new generation — authentic, passionate, and unapologetically young.

Join the Flatline Community

Follow along on our fishing adventures and gear up for your next catch